Years ago, missing an episode of Desperate Housewives was a terrible thing. Missing one episode would throw off the whole season, because there would be no way to view the episode to catch up. Today, missing an episode of Desperate Housewives isn’t a big deal, thanks to the streaming of a variety of episodes and movies on a handful of websites. This advancement is most likely my favorite, because I am rarely bored online and I never miss an episode of my favorite show.
Media & Culture, “In putting episodes online, broadcasters are tapping into the ‘long tail’ of niche content that the Internet has monetized. While executives are reticent about the costs involved, and while syndicated and DVD sales remain dominant sources of revenue,” another new revenue is streamed for distributors. Online streaming allows consumers to watch shows they enjoy and keep up to date with series they watch religiously. But why would broadcasters provide consumers this option, and for free? “Online streaming isn’t making anyone rich, at least not yet.” Mitchell Hurwitz, the co-creator of the popular show Arrested Development said that the online popularity of the show is “enormously rewarding in everyway except financially.” Allowing consumers to view these shows for free at any time is a great way to attract an audience. Larry W. Jones, the president of TV Land said, “the goal is to whet viewer’s appetite and drive people back to the linear channel." In the long run, streaming videos online may not make money for the broadcaster, but it makes the consumer happy and this is helpful in building a bridge between consumer and broadcaster.
Websites like Hulu offers commercial-supported streaming video of TV shows and movies from NBC, Fox, ABC, and many other studios.
Below are two examples of Hulu advertisements, that uses the persuasive techniques of humor and symbols to draw in an audience. The actors speaking in both ads are humorous and well known actors that people can recognize. Using this technique makes viewers remember what is being advertised because of the consistence of symbols and familiarity. Production technique is interesting in the videos because they are edited to make the actors appear as aliens, which is very odd but capturing. The second video of Seth Mcfarland shows him using various voices from the show Family Guy. This captures the audience because it is incredible that one person can change his voice so many times, and people recognize the voices from the show. These techniques are a big part of why Hulu is becoming more and more popular. The advertisements also end on a note where the audience wants to find out more. They explain what Hulu is in an abstract way that leaves the viewer questioning the advertisement, which causes them to physically go to the website and figure out what Hulu actually is. This is a great technique that isn't listed in the 4 Tool Sets but I believe is an important technique that really captures the audiences attention.
No comments:
Post a Comment